Toni joined La Jolie Salon & Spa in 1989, after growing up and working in the family business since childhood.
She followed her passion into the healing arts and became a Licensed Esthetician at Christine Valmy School of Esthetics, in NYC. Aspiring to expand her skills, she enrolled in the CT Center of Massage Therapy in Westport, CT
in 1994 and became a Licensed Massage Therapist.
Toni’s mission statement as a healing arts professional was to help people reconnect body, mind and soul, and enjoyed contributing to her client’s lives in such a positive way.
In 2000, after working and apprenticing with their father Anthony for 10 years, he retired and passed the torch to his daughters, Toni and Cheryl, to run the business. For Toni a new passion was born. Working with coaches and attending many educational seminars, business systems were created, marketing strategies put in place and exceptional staff was hired and trained.
For the next 15 years Toni and Cheryl worked tirelessly to expand the business by refining the staff’s technical skills, closely monitoring and supporting their progress, seeking out the latest in hair care and skin lines, and providing and teaching exceptional customer service skills, all while maintaining a clientele of their own.
In 2014 La Jolie Salon & Spa received a prestigious award being voted Best Hair Salon from Stamfordplus Magazine. As a result, La Jolie’s business goals were achieved making expansion necessary.
In 2015 construction started on the expansion into the downstairs space that doubled the square footage, added a trendy color bar and gave La Jolie street level exposure in downtown Stamford.
In 2016 La Jolie was recognized by The Fairfield County Business Journal by being one of the winners of the Family
Owned Business Awards. La Jolie was recognized again by Stamfordplus Magazine in 2016 and 2020 winning the Best Hair Salon award and also voted Best Facial by Best of the Gold Coast 2020.
Toni is currently enrolled in the Institute for Integrative Nutrition (IIN) to become a Health Coach and plans to graduate in November 2021.
Toni is proud of La Jolie’s many accomplishments and grateful for her years in the industry surrounded by her sister Cher and the talented La Jolie Team. It’s an honor to watch our team grow personally and professionally and heartwarming to create long lasting relationships with both staff and clientele.